Are there Kenyan Purple Cows in Australia?

A brand new Kip interview with Ben Rono. He is an exceptional Kenyan headed up-high. His natural selling ability makes his marketing degree seem superfluous. His passion for people, his customers and services is palpable. He is easily the Kenyan in Perth version of what Seth Godin wrote in his book, the Purple Cow.

“While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures right next to the road. For dozens of kilometers, we all gazed out the window, marveling at the beauty. Then, within a few minutes, we started ignoring the cows. The new cows were just like the old cows, and what was once amazing was now common. Worse than common: It was boring.

Cows, after you’ve seen them for a while, are boring. They may be well-bred cows, Six Sigma cows, cows lit by a beautiful light, but they are still boring. A Purple Cow, though: Now, that would really stand out. The essence of the Purple Cow – the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows – is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.”

Ben Rono strives to be remarkable in everything he does.   He tells Kip that his secret is business is out-caring the competition. He listens to his customers  deep concerns, puts himself in their shoes and cares enough to provide the best solution that money can buy.

Click here to read the Ben Rono Exclusive Interview.